Whatever you or the public may consider quality to be, this definition is always a safe guide to follow: "Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives, the cumulative experience of many masters of craftsmanship; and it also marks the quest of an ideal after necessity has been satisfied and usefulness achieved."  - Will A. Foster

of Advertising and Sales at the Borden Cheese Company.